From the fields to the doorstep

The horticultural home-delivery service popular in northern Europe has established itself in Catalonia.
Disfruta & Verdura, based at the l'Hort del Pilar farm in Cambrils, was formed by three partners in October 2007. Under general director Álvaro Córdoba, the company began to ship out weekly or fortnightly eight-kilo or 12-kilo boxes of fruits and vegetables to homes in Barcelona at prices ranging from €26-€36 a box. (Full story in printed edition).